One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers.
The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon.
Only a percentage of these customers will order on their own. You can increase that with some tailored marketing. Either a pre-programmed New Customer Welcome Campaign, a one-off message, or even manually reaching out to them.
Get those new customers to buy again and you'll be on your way to a stronger customer base.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.