Skip the SEO fundamentals at your own risk

I struggled with my running all last year. Various excuses kept me from doing it regularly.

I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It’s so little that it’s easier to do it than to worry about it.

So far I’ve kept that habit everyday in 2020 with one missed day (illness that I felt below the collarbone).

If things aren’t quite working out well for your Shopify store, make sure you’re doing the fundamentals.

Not the basics, the fundamentals.

Whatever sales and marketing strategy you’re doing, there’ll be two or three things that you should always be doing. Those are the fundamentals.

SEO: are you adding content and links?

Email: are you sending regular emails to customers with calls-to-action?

Content marketing: are you publishing content?

Save the complex and advanced activities until later and after you’ve done these first.

One SEO feature that actually works is structured data.

Mostly because the data helps Google’s algorithm which makes their job easier.

You can either audit, code, and test your store’s structured data by hand or install JSON-LD for SEO and have the structured data you need for several types of Rich Results.

It’s already helped a few thousand Shopify stores with their structured data and it could help you too.

Eric Davis

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