The new start date feature in Repeat Customer Insights can be a bit of an iceberg.
Sure it sounds like just a date of when you started you business, but there's much more you can do with it.
(Thanks to Dan and Matt for their ideas)
- Tracking a major pivot in your business or merchandise
- Moving upmarket/downmarket to attract completely different customers
- Migrating from another platform to Shopify so your storefront converts completely differently now
- Starting new sales channels
- External market forces (e.g. COVID)
- Organization and leadership changes
- Going international
- Track year-to-date metrics but with a different year than the regular calendar year (or even multi-year-to-date metrics)
Since you can change the start date at any time, you can even use it for temporary measures like the winter holiday or a special campaign.
If you decide to use the start date for another reason, let me know. I'd love to see what ideas you come up with.
Eric Davis
Get a snapshot of your customer behavior
The sooner you signup for Repeat Customer Insights, the more comparison points your store will have. Each 1st of a the month a new snapshot is taken and saved to your account for analysis.