Different uses of start date

The new start date feature in Repeat Customer Insights can be a bit of an iceberg.

Sure it sounds like just a date of when you started you business, but there's much more you can do with it.

(Thanks to Dan and Matt for their ideas)

• Tracking a major pivot in your business or merchandise
• Moving upmarket/downmarket to attract completely different customers
• Migrating from another platform to Shopify so your storefront converts completely differently now
• Starting new sales channels
• External market forces (e.g. COVID)
• Organization and leadership changes
• Going international
• Track year-to-date metrics but with a different year than the regular calendar year (or even multi-year-to-date metrics)

Since you can change the start date at any time, you can even use it for temporary measures like the winter holiday or a special campaign.

If you decide to use the start date for another reason, let me know. I'd love to see what ideas you come up with.

Eric Davis