This weekend and into next week you should start considering what your Shopify store will do for the holiday season.
You don't need to sit down and work through the weekend, but you should brainstorm some ideas and get your plans ready next week.
Usually it's best to do something similar to what worked last year but given how crazy 2020 has been, you might need to revise some of last years plans. Some still might work but be ready with a few backup plans if the first don't succeed.
Getting at least a rough plan now will give you time to at least know which ducks you need to get lined up.
To help jumpstart your brainstorming, Repeat Customer Insights includes dozens of recommendations and ideas based on how your store's actually performing.
It comes with a 14-day free trial so you can see how it works and get some ideas right away.