Stop promoting products that don't create repeat customer

Not to mince words, if you want to grow your store with repeat customers you have to stop promoting products that suck at creating repeat customers.

Some of your best-selling products might attract new customers but if they suck at retaining those customers, stop promoting them.

It's like saying "I wish I could get out of this hole" while you keep digging with the shovel.

It might be difficult to shift away from your best-selling products (scratch that, it will be difficult). It might require a whole new approach to selling. But if growing your store via long-term customer loyalty is your goal, you might have to push off your best-sellers and give your other products the attention.

(And it could be your best-sellers are only selling because you are promoting them and any product you promote would become a best-seller. In that case, why not promote the one better at keeping customers?)

If you're not sure which products are better at keeping customers, that's understandable as it hasn't been measured commonly. Repeat Customer Insights includes a special product report to show which products are attracting customers who stick around and spend the most.

Eric Davis

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

Learn more

Topics: Customer loyalty Product analysis Best sellers

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