That dread that comes from not knowing your important numbers

For a few months I've had a worry about a key metric of my business.

My gut was telling me it was a major problem but there was no way to know for sure with my current analytics.

So finally yesterday I wrote some code to extract the data and analyze it.

When I finished, I did a double take.

This metric I was so worried about and that's given me a low-grade worry for months???

It was twice as good as what I thought.


I even ran the numbers by a friend of mine to see if there was a math error. But his business had similar numbers and he uses a well-respected industry tool for his.

I lucked out with this metric and my worry was unfounded, but it could have easily gone the other way. It could have been twice as worse as I thought.

Metrics should help you run your business.

You need them.

Otherwise you'd be like me and running blind and dealing with all that extra emotional baggage.

If you have a nagging doubt or fear about something in your business, don't ignore it. Compile the data and see how its actually doing (or have someone do it for you).

Only than you can continue to worry if it's bad.

If you need metrics on your customers behavior for things like order frequency, timing, AOV, and others, Repeat Customer Insights will automatically calculate dozens of metrics you can use.

It comes with a 14-day free trial so you can see how it works before paying.

Eric Davis

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Topics: Analysis Metrics

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