Tomorrow starts the last weekend before Black Friday.
There are different ways to approach it:
Take a break and relax because the next few weeks are going to be busy.
Work on the last minute things you need done.
Or a mix of both.
Given how 2020 has been, any choice is a fine choice. Just make the best decision you can and don’t feel guilty if others chose differently.
If you haven’t installed Repeat Customer Insights yet, it’s an easy way to get a detailed look at your customer behavior. You might learn a thing or two you can use to have a better Black Friday.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.