Tomorrow starts the last weekend before Black Friday.
There are different ways to approach it:
Take a break and relax because the next few weeks are going to be busy.
Work on the last minute things you need done.
Or a mix of both.
Given how 2020 has been, any choice is a fine choice. Just make the best decision you can and don't feel guilty if others chose differently.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior. You might learn a thing or two you can use to have a better Black Friday.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.