If your store is like most Shopify stores, only about one out of every four orders today will end up buying again.
Which one though?
That's why it's important to measure and adapt to your customer behavior. If you don't, you might miss out on that returning customer.
If you think you're better than most stores, install Repeat Customer Insights and see how your Repeat Purchase Rate compares.
When are your customers defecting?
Are your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.