If your store is like most Shopify stores, only about one out of every four orders today will end up buying again.
Which one though?
That's why it's important to measure and adapt to your customer behavior. If you don't, you might miss out on that returning customer.
If you think you're better than most stores, install Repeat Customer Insights and see how your Repeat Purchase Rate compares.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.