Happy 4th of July to you.
As the US's Independence Day, it gets a lot of attention every year.
Today and through the weekend is a good time to feature your summer promotions (or create one if you don't have one yet).
It will be competitive though as many other stores are promoting at this time. But that shouldn't stop you, someone is always running something in each market.
Like always, don't get over-zealous with discounts. Winning a customer at a loss because you'll make up your profit later is a risky gamble (even if your average LTV says so).
While you're thinking about what promotion to run, if you haven't installed Repeat Customer Insights yet it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.