Happy 4th of July to you.
As the US's Independence Day, it gets a lot of attention every year.
Today and through the weekend is a good time to feature your summer promotions (or create one if you don't have one yet).
It will be competitive though as many other stores are promoting at this time. But that shouldn't stop you, someone is always running something in each market.
Like always, don't get over-zealous with discounts. Winning a customer at a loss because you'll make up your profit later is a risky gamble (even if your average LTV says so).
While you're thinking about what promotion to run, if you haven't installed Repeat Customer Insights yet it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.