With the year now over, it's a good time to evaluate how you did.
Take some time this week to pull all of last year's data and analyze it:
- what traffic sources and campaigns brought the most customers?
- what was the most successful campaigns?
- how many orders did you receive?
- how many customers ordered?
- what did they spend on average (AOV)?
For now, just pull that data and save it someplace safe. Ideally you'll also get the numbers for the year before (for comparison) and each quarter and month.
Many of these metrics are calculated for your automatically in Repeat Customer Insights. Some accounts include all of your historic data so it's even easier to compare everything.
The app comes with a 14-day free trial so you can see how it works before paying.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.