Tiny tip: use UTM codes for attribution

Today's tiny tip is to get familiar with Google's UTM codes.

They sound technical but really are just a set of standardized text you can add to a url to make it easier to track where your customers are coming from and going to.

Most of the time you'll create a few of them as templates and just change the values as you create new campaigns or links.

For an introduction read Google's campaign data article and use their campaign url builder tool.

If you have a handle on them already, review how the different values impact traffic sources and setup a few templates for each of the campaign types you use.

Done right, UTM codes can make attribution with Google Analytics easier. Some of Shopify's reports will pick them up too which can help get that data into Shopify's attribution and into Repeat Customer Insights.

Eric Davis

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Topics: Attribution

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