No one enjoys clicking a dozen times to find what they are looking for.
That's why Google's algorithm takes a page's click depth into account.
Click depth is how many clicks deep a page is from your homepage.
Say you have a product page.
A click depth of 1 means that the product page is linked to from the homepage.
A click depth of 2 could be if you link to the collection page first and then the product page.
But if this product isn't in the collections you've highlighted on your homepage or your menu, it might have a click depth of 10 or more. Some pages might not even have a click depth if they are orphaned pages without any links at all.
The lower the click depth, the more relative importance. Pages linked directly from your homepage are considered more important than the pages hidden in a dark corner.
Analyzing and fixing the click depth for your entire store is beyond today's tip and you're already busy so let's keep this idea simple for now:
Today's Tiny Task: Take 5 minutes, start on your homepage, and start counting how many clicks it takes to get to your #1 product. Start over and do it again for your #2 and #3 products.
If either of these are higher than 3, you'll want to consider adding a direct link from your homepage to those pages. Or redoing how your store is laid out at a later date.
(For SEO purposes click depth doesn't count quick views popups but I'd still count them because quick views could be slowing down customers)
Google likes to hand out search enhancements to those websites who help them and their searchers. That's why adding structured data to your Shopify store can be a valuable option.
With JSON-LD for SEO it's even easier. The app will automatically add the data needed for search enhancements like Rich Results and Rich Snippets on products, blog posts, landing pages, and more.
Already trusted by a few thousand Shopify stores since 2015, it's the safe and efficient choice for structured data.