Here's some ideas you can use to fill out your new customer welcome campaign.
- Longer form product reviews
- Founder's story, company history
- Customer service resources
- Customer successes
- Other brands that you trust (not competitors but others who are similar to your brand)
- Product tutorials
- Uncommon uses for your products
- Peeks inside your company operations
- Assuming stories about the company, employees, or customers
Don't feel you need to cram them all in. Pick the ones that will be the most entertaining or relevant.
Remember, the point of the new customer welcome campaign is to get new customers to trust your brand and come back to make another purchase. That's one of the easiest ways to grow repeat, loyal customers and why Repeat Customer Insights often includes building that campaign in its advice.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.