Use free samples to win a second order from your repeat customers

One low-effort way to secure repeat orders is to add free trial samples to each order.

Adding in a low-cost, single-use product that's slightly different than what your customer ordered can whet their appetite for the other product.

For example, if I bought a tub of running nutrition (unflavored) then adding in a sample of another flavor or an electrolyte drink would make sense.

This can even be positioned as a kind of loyalty or VIP perk if you don't want to send them to everyone.

When it works you should see your Repeat Purchase Rate start to increase.

The easiest way to find and keep track of your Repeat Purchase Rate is through Repeat Customer Insights.

It'll also break that out so you can see how it worked for new customers vs returning customers.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Free samples Repeat customers

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.