Use last-minute gift cards to attract new and returning customers

Yesterday we ordered a game from Apple for a family member. The process was pretty straightforward, just a couple of taps and a payment confirmation.

With only a bit left in the holiday season, now's the time to be sending any gift card promotions you have (or create a quick one).

They won't be Apple-ese but digital gift cards will be the best option, bypassing shipping entirely.

If you can include a gift for the sender like a free (smaller) gift card for them, there's a good chance you'll snag some new customers and repeat customers. Make sure to update the sales copy in your store to mention them and to explain how fast they get delivered (e.g. "instantly" is a good word to use).

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

Eric Davis