Use your off-season to invest in assets for the busy season

Come spring it's going to get busy around here as I get the garden ready again.

To save time I started some seeds outside in the cold, rainy winter. Couple of weeks in and some have already sprouted, even during a freeze.

This works for a few plants, especially native seeds, but not all. But with 200ish seeds planted over the winter, any that come up will be fewer I need to plant in spring. Plus all of the free watering that comes with winter planting.

Before I could do this though I had to research all of my seeds to see which could sprout in winter. That took a few hours but it's a one-time cost. Now that I know lupines, yarrow, chamomile, etc will sprout I can use that knowledge year after year.

Similarly, learning about how your customers behave can payoff too.

It takes a bit of time to research their behavior trends but once you've done that investment you can use that knowledge for a long-time. Even if buying patterns change, you're knowledge won't be completely outdated so a quick refresher is all you need.

That's why some reports in Repeat Customer Insights include historic detail going back as far as possible. Seeing how your customers changed from 2016 to 2018 to 2020 can help understand the trends and predict how people will order in the next couple of years.

You could even use that knowledge to setup and pre-schedule things in advance. How nice would the holiday rush be if you already had 80% of your marketing prepped by April?

Eric Davis

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Topics: Customer behavior

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