The season for pumpkin spice everything and the start of Q4.
It's also time to get your end of the year strategies started.
With 9 months completed, there's a lot of data and behavior you can look at now.
You can see how buying habits have changed (or not changed) this year.
You can update any forecasts and projections.
You can adjust the timing of your email campaigns.
You can measure how your SEO worked with Google's many updates and see what's actually worked.
And you can see the actual impacts of covid and the recession on your business.
October is a great time to look at all of this because it's a pause-month before the regular holiday cycle where everyone gets too busy to think.
So take advantage of October as much as possible.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
It'll automatically analyze your customers, orders, and products so there's no messy data import needed to get started.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.