Which customer segments should get your 80/20 attention

Jed was asking about which segments in Repeat Customer Insights to focus their effort on 80/20 style.

If it was my store and I could only focus on 20% of customers, I would pick the Loyal and VIP (RF) segments. They are the most loyal customers and would be most responsive to messaging. Some will have purchased recently so you'd need to be mindful of that and not push too hard.

Second place would be the Potential loyal and Promising new segments. Those customers are good customers with the potential to become even better.

Repeat Customer Insights will automatically analyze and create these segments for you using the RFM model. It doesn't require setting up your data parameters or knowing how to configure the model, it's all automatically handled by the algorithm.

Eric Davis

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.

Learn more

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.