Evaluate how your winter holiday performed

With a week gone by since the end of the year, now is the time to start reviewing the winter holiday season.

You'll want to look for and note important metrics like:

These you'll want to compare to performance in prior years. Did things change for the better (or worse)?

(Repeat Customer Insights can also calculate and compare many metrics for you automatically, including those and more sophisticated metrics)

After that analysis, you'll want to note down anything that you and your staff recognized as good and bad. This relies more on gut feel (qualitative) than the numbers (quantitative) but can be equally important.

Ideally you'll dig into the data sometime this month but even if you can't, capturing this information to review next winter can be valuable.

The best strategies are an evolution of something that was improved over-time.

Eric Davis

P.S. The holiday bonus for Repeat Customer Insights is still valid for a bit longer. Every store gets access to the 2023 Q4 reports, specifically to run these sorts of analysis. It'll be removed later in January, so take advantage of it while you can.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Holiday marketing Analysis

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