Customers are sick of marketing hype.
If you use any of these terms in your store, remove them and replace them with a real descriptor of your product or business:
- Innovative
- World's best
- Groundbreaking
- Industry-leading
- Best in class
- Market leader
- State of the art
- ... you get the point ...
Use a real adjective instead. Safe, strong, secure, shiny... there's four and those are just S's.
The only time when you should use marketing hype words are when someone else use it.
Consumer Reports called your product "innovative"? Quote them and use it.
CNN labeled your company as "the market leader"? Swipe away.
But exaggerating your own claims to impress customers will look shallow, which could chase away your customers right to a competitor.
Concerned about your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.
It comes with a 14-day free trial so you can see how it works before paying.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.