World’s best hype, perfect to turn away customers

Customers are sick of marketing hype.

If you use any of these terms in your store, remove them and replace them with a real descriptor of your product or business:

  • Innovative
  • World’s best
  • Groundbreaking
  • Industry-leading
  • Best in class
  • Market leader
  • State of the art
  • … you get the point …

Use a real adjective instead. Safe, strong, secure, shiny… there’s four and those are just S’s.

The only time when you should use marketing hype words are when someone else use it.

Consumer Reports called your product "innovative"? Quote them and use it.

CNN labeled your company as "the market leader"? Swipe away.

But exaggerating your own claims to impress customers will look shallow, which could chase away your customers right to a competitor.

Concerned about your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you’re losing them.

It comes with a 14-day free trial so you can see how it works before paying.

Eric Davis

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