Your Prime Day

If you're in the US, happy June 4th today.

What holiday is that?

Whatever one you want.

As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and repeat it every year.

Really it's probably only 10% more effort than your usual spring/summer/fall sale.

But then you own it and can reap the benefits.

When is Your Prime Day this year? What's stopping you?

Eric Davis

Is your customer acquisition spending too much?

If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.

Learn more

Topics: Customer loyalty Promotions

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.