Average Orders per Month measures the number of orders from customers you've received on average. It can be used to estimate your order volume and is useful to predict upcoming months.
Since the number of orders can fluctuate from month-to-month and over a year's cycle, it is useful to use at least a year's order data. That will allow the averaging to smooth out any highs/lows.
Eric Davis
Leaky funnel losing repeat customers?
Are you struggling to grow your repeat purchases because your customers keep defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.