A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.
For example:
- customers born in Ohio
- customers who speak Spanish
- customers who bought last month
Eric Davis
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.