One-time Customer

A one-time customer, also called a new customer, is a person or business who has only purchased once from your store.

They are important because they have shown the first behavior that makes them a customer. Before that time they were a visitor, prospective customer, or lead. All customers start out as one-time customers, a few might transition to a returning customer or repeat customer.

The vast majority of ecommerce customers are one-time customers.

Eric Davis

Go in-depth into your customer behavior to find more revenue

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.

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Topics: Glossary One time customer

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