A/B Split Test Calculator - Background

A/B testing is a major part of conversion optimization. But not every system supports it so A/B test data has to be collected and checked manually. This A/B split test calculator was developed for that.


Conversion optimization relies heavily on A/B tests. The faster A/B tests can run, the faster the optimizations, and the more benefit to the organization. This leads to running multiple A/B tests across different platforms.

Unfortunately not every platform includes A/B testing support so they need to be run and calculated manually. The existing A/B split testing calculators suffer from usability problems which made the confidence calculations slow.

This tool fixes many of those usability problems and makes checking A/B results a breeze.

Technology Used

A/B Split Test Screenshot

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