![Summary of the Cohort Analysis](/assets/images/rci/cohorts-summary.png)
Analyze customers with the cohort analysis to learn how their acquisition date influences their buying behavior.
Learn how their buying lifecycle changes from month-to-month and when they disappear.
Automatic Cohort Analysis
![Month-based cohorts](/assets/images/rci/cohorts-segmenting.png)
- Segment customers into their initial cohort month automatically
- Track cohort buying behavior for their entire lifetime, even years after their first order
Measure behavior from month-to-month
![Metrics for single cohort](/assets/images/rci/cohorts-month-to-month.png)
Measure how customer behavior changes for each cohort from month to month.
- How many customers ordered
- How many orders were placed
- Revenue totals
- Average Order Value
Graph key cohort metrics
![Graph of customers, orders, and revenue for each cohort](/assets/images/rci/cohorts-graphed.png)
Graphs of the cohort metrics can make trends and outliers easier to spot. Find problems and opportunties so you can adjust your marketing in time.
Drill-down into details on each cohort
![Drill-down into cohort details](/assets/images/rci/cohort-details.png)
- Track the important metrics for each cohort (Revenue, Average Order Value, Repeat Purchase Rate)
- Compare which sources you acquired the customers from
- Month-by-month details of their metrics
- Graphs of the cohort metrics over their lifetime
Repeat Customer Insights
![Repeat Customer Insights icon](/assets/images/rci/homepage-app.png)