![Downturn analysis from Repeat Customer Insights](/assets/images/rci/downturn-summary.png)
Help your store prepare and survive downturns by operating more efficently.
Find weak products and variants
![Products weak at creating repeat customers](/assets/images/rci/downturn-weak-products.png)
- Find below average products that aren't creating repeat customers
- Decide to improve the products, de-prioritize them in your promotions, or discontinue them altogether
- Make sure your customers are seeing your very best products instead of duds in marketing copy
Measure how long customers take in-between orders
![Repeat order timeline](/assets/images/rci/downturn-order-timeline.png)
- Optimize your marketing campaign timing to fit your customer buying behavior
- Send the right promotions at the right time to save costs
Track which customers should be ordering again soon
![Customers who should order again soon](/assets/images/rci/downturn-reorder-soon.png)
- Have the system predict when customers are likely to order again
- Use this segment for your order reminder or replenishment emails
Make sure repeat customers are buying all year
![Compare new and repeat customer performance for this year](/assets/images/rci/downturn-annual-returning-customer-rate.png)
- Maintain a healthy balance of new and returning customers throughout the year
- Protect against ebbs and flows in customer acquisition with steady repeat customer purchases
Repeat Customer Insights
![Repeat Customer Insights icon](/assets/images/rci/homepage-app.png)