Features: Order Sequencing Analysis - Repeat Customer Insights

Order Sequencing Analysis report

Learn how customer buying behavior changes across their lifetime and which points do they become loyal customers.

Find when to push for a sale in engagement campaigns.

Spot where customers drop off and start to defect.

Analyze every step of your store's customer lifecycle

Customer behavior segmented by order number
  • See how customers behave across their complete lifetime
  • Compare how behavior changes from the first to second to 100th order

Measure how different metrics change from 1st to last order

Customer metrics based on order numbers
  • Average Order Value
  • Repeat Purchase Rate
  • Time since previous order (Customer Purchase Latency)

Filter by time period

View metrics based on different time periods
  • Compare your store performance across different years and quarters
  • Benchmark your performance against your store norms to find high and low periods

Filter by Acquisition Sources

View metrics based on customer acquisition sources
  • Find how Shopify sales channels influence customer behavior.
  • Track a customers initial channel through their lifecycle for multi-channel attribution.
  • Benchmark specific channels to your overall store performance to find strong and weak channels.

Benchmark against trusted industry norms

Benchmark against industry performance
  • Automatically benchmark your metrics against industry norms to find potential problems.
  • Uses study data released by Adobe, Shopify, and other trusted commerce sources.

Benchmark against your own past performance

Benchmark against your past performance
  • Benchmark your metrics against your own store's history to show improvement.
  • Identify gaps, weaknesses, and opportunities hidden in your historic data.

Repeat Customer Insights

Repeat Customer Insights icon

Metrics and growth advice made clear using customer behavior analysis for Consumer Packaged Goods

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