In-Store Retail Sales Decline on Black Friday Weekend
While it's only counting brick-and-mortar retail, 2015 sales over Black Friday appear to be down. I've seen some sources saying online has taken a larger share of sales and there are always reporting problems in these statistics but this is a rough indicator of the start of the season.
Thanksgiving, Black Friday Email Trends
Armando Roggio collected trends from his collection of 40 Black Friday marketing emails. Two big points: each email made many offers and most weren't mobile friendly. Seems like adding mobile support would be a great idea since mobile now accounts for more than 50% of traffic.
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ECOMMERCE BOOTCAMP: The Insider's Guide to Building a Million Dollar Shopify Store (ecommerce-bootcamp.com)
The Top 99 Shopify Apps for your Shopify Store (shopifybuilder.com)
5 Content Marketing Ideas for December 2015 (practicalecommerce.com)
Holiday Buyer Psychology - 5 Things You and Your Clients Need to Know (shopifypartnerblog.myshopify.com)
Customer Segmentation Analysis & Targeting (ecommercefuel.com)
SEO: The Value of Deep Integration (practicalecommerce.com)
Streamline Ecommerce Fulfillment with 5S Methodology (practicalecommerce.com)
Thanks, I'll see you next week