In-Store Retail Sales Decline on Black Friday Weekend
While it's only counting brick-and-mortar retail, 2015 sales over Black Friday appear to be down. I've seen some sources saying online has taken a larger share of sales and there are always reporting problems in these statistics but this is a rough indicator of the start of the season.
Thanksgiving, Black Friday Email Trends
Armando Roggio collected trends from his collection of 40 Black Friday marketing emails. Two big points: each email made many offers and most weren't mobile friendly. Seems like adding mobile support would be a great idea since mobile now accounts for more than 50% of traffic.
Get rid of manual processes in your Shopify store SPONSOR
Stop wasting your time performing manual processes over and over and over. Using a custom Shopify app, many manual processes can be replaced and automated.
Quick Links
ECOMMERCE BOOTCAMP: The Insider's Guide to Building a Million Dollar Shopify Store (ecommerce-bootcamp.com)
The Top 99 Shopify Apps for your Shopify Store (shopifybuilder.com)
5 Content Marketing Ideas for December 2015 (practicalecommerce.com)
Holiday Buyer Psychology - 5 Things You and Your Clients Need to Know (shopifypartnerblog.myshopify.com)
Customer Segmentation Analysis & Targeting (ecommercefuel.com)
SEO: The Value of Deep Integration (practicalecommerce.com)
Streamline Ecommerce Fulfillment with 5S Methodology (practicalecommerce.com)
Thanks, I'll see you next week
Eric Davis
Would you like to learn how to improve your store, attract happy customers, and sell more products?
Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.