Shopify Dispatch Issue #106 – Holiday A/B testing, Integrating products and content

The Beginner’s Guide to A/B Testing During Black Friday Cyber Monday

A/B testing can be a powerful way to optimize your store and its marketing. In this guide from Shopify they share how you can take advantage of the holiday traffic to run A/B tests.

I’ve also developed a fast and simple A/B testing calculator that you can use to check your results if the one Shopify recommends is too complex. I use mine several times per week on ads and emails.

3 Ways to Integrate Products You Sell with Content You Publish

Armando Roggio shares how you can combine your products with your content marketing without making the content feel cheapened or reduced to another top 10 list.

Safely get more Google traffic for your Shopify store

Google’s Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

Quick Links

How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall (sellbrite.com)

Why Your Ecommerce Brand Needs to Start Producing More Video (sellbrite.com)

Optimizing Your Mobile Presence for Natural Search (practicalecommerce.com)

How Google’s AMP Project is Changing the Mobile Web (shopify.com)

Black Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts (shopify.com)

Turn Passion Into Product: How 7 Retailers Found Success With In-Person Sales (shopify.com)

Shopify product badges: The key to capturing your customer’s attention (burstcommerce.com)

Unofficial Shopify Podcast: Your Black Friday Email Marketing Plan (unofficialshopifypodcast.com)

Ecommerce Fuel Podcast: The Podcast Returns (ecommercefuel.com)

Thanks, I’ll see you next week

Eric Davis

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