The Beginner’s Guide to A/B Testing During Black Friday Cyber Monday
A/B testing can be a powerful way to optimize your store and its marketing. In this guide from Shopify they share how you can take advantage of the holiday traffic to run A/B tests.
I’ve also developed a fast and simple A/B testing calculator that you can use to check your results if the one Shopify recommends is too complex. I use mine several times per week on ads and emails.
3 Ways to Integrate Products You Sell with Content You Publish
Armando Roggio shares how you can combine your products with your content marketing without making the content feel cheapened or reduced to another top 10 list.
Safely get more Google traffic for your Shopify store
Google’s Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.
Why Your Ecommerce Brand Needs to Start Producing More Video (sellbrite.com)
Optimizing Your Mobile Presence for Natural Search (practicalecommerce.com)
How Google’s AMP Project is Changing the Mobile Web (shopify.com)
Shopify product badges: The key to capturing your customer’s attention (burstcommerce.com)
Unofficial Shopify Podcast: Your Black Friday Email Marketing Plan (unofficialshopifypodcast.com)
Ecommerce Fuel Podcast: The Podcast Returns (ecommercefuel.com)
Thanks, I’ll see you next week
Would you like to learn how to improve your store, attract happy customers, and sell more products?
Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.