Shopify Dispatch Issue #138 – Shopify Unite pt2, Customer acquisition channels

Shopify Unite wrap-ups

With Shopify Unite officially over, there are two more wrap-up posts about what’s new and coming up.

Unite 2018: Everything We Announced covers the more enterprise-y features of interest to Shopify Plus stores.

Wrapping up Unite 2018 is about upcoming features for Shopify Partners but as a store you can look at this as an early signal of what’s happening with Shopify over the next 6-12 months.

eCommerce traffic: Choosing the most valuable customer acquisition channels for your store

Attracting customers is an ongoing problem for all stores (except that one that always gets all of the customers whenever they do the littlest things…)

Beka Rice from Jilt summarizes 19 different customer acquisition channels from the popular book Traction as well as some advice on how to pick a channel or two to focus on.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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