Shopify Dispatch Issue #156 – Holiday shopping trends, Product reviews

Holiday Shopping Online: Trends and Statistics 2017-2018

‘Tis the season for holiday statistics. Shopify has collected and summarized a few of their holiday statistics from last and this year. Basically make sure your store

  1. works on mobile,
  2. is fast,
  3. and that you send emails.

Those three have also been the trends for a few years now, enough that they could be considered an ecommerce foundation that everyone should be doing.

How to ask for product reviews from your eCommerce customers

I was considering writing about this topic just yesterday but Max Rice beat me to it. Product reviews are critical for the majority of stores which is why it’s important to ask your customers for them.

My opinion is even starting to change around ultra-premium brands now, even they should be collecting reviews. At least to hand curate them.

Segment your customers to find the diamonds in the rough

Not all customers are equal but it can be difficult to dig through all of your Shopify data to find the best customers.

Repeat Customer Insights will automatically analyze your customers to find the best ones. With over 125 automatic segments, it gives your store the analytics power of the big box stores.

My articles this week

Navigating your Shopify theme

What would your grandmother say about your Shopify SEO?

Low AOV, drives a little slower

Writing content when your Shopify store’s products aren’t unique little snowflakes

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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