Shopify Dispatch Issue #2 - October 7th, 2015

Be Prepared

Black Friday and Cyber Monday have the potential to make or break your year. You're going to start seeing a lot of advice around how to get ready for it but the best advice is to be prepared and have options. Things will go wrong and how you deal with them will matter the most. The more preparing you do now, the better chances that you'll be able to use thoughtful, pre-rehearsed plans to counter any problems.

It's all in the positioning

Unless you produce all of your own products, you're going to have to face the fact that you'll have competitors. Even if you do produce your own products, customers will have substitutes that they can buy instead of yours. That's why it's important to differentiate yourself from your competitors.

Get rid of manual processes in your Shopify store ( SPONSOR

Stop wasting your time performing manual processes over and over and over. Using a custom Shopify app, many manual processes can be replaced and automated.

Quick Links

Twitter Buy Now Button - Sell on Twitter with Shopify (

Translation missing keeps showing up on my Shopify store (

Facebook Custom Audiences: The Beginner's Guide (

Mobile Product Page Design: The Inverted Pyramid (

Shipping and Fulfillment 101: A Step-By-Step Guide to Ecommerce Shipping (

10 Podcasts for Ecommerce Merchants (

7 Steps to Beautiful DIY Apparel Product Photography (

Check Credit Card Processing Rates before Holiday Rush (

Why eCommerce Outsourcing Is Hurting Your Business (

The (Many) Benefits of Offering Free Shipping (

How to Get the Most out of the Timber Theme Framework (

USPS Regional Rate Shipping Saves Money (

Thanks, I'll see you next week

Eric Davis

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