Shopify Dispatch Issue #219 – Shopify’s Black Friday results, Beating Amazon

Shopify merchants break records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend

Shopify just published their first set of Black Friday / Cyber Monday stats for 2019.

Mobile has fully flipped now with 69% of sales being on mobile, so you should be focusing the majority of your store design on mobile these days.

(and no, installing some 3rd party AMP app doesn’t count and could make conversions worse…)

How eCommerce stores can use email marketing to beat Amazon this holiday season

Sam Greenspan outlines a dozen or so strategies you can use to compete with Amazon this holiday. Many could be use all throughout the year too.

Data-driven marketing advice

Don’t just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.

My articles this week

When the post-checkout upsell falls flat

Not every Shopify store needs customer segmenting

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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