Shopify Dispatch Issue #243 - Fulfillment services, Landing page optimizations

Everything You Ever Wanted to Know About Fulfillment Services

Danielle Gibson writes up when you should consider using fulfillment services with your store and how to decide how pick one.

Landing Page Optimization: 10 Tips for Increasing Conversions

Improvements to your important landing pages like your product pages can have a major impact on their conversions. Jenny Shen has a few ways to optimize your landing pages to make sure you're not missing anything major.

Spot odd purchasing behavior

Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.

My articles this week

During low trust times, work on your customer retention

Lack of visible growth in bad times could be hiding real, good growth

Shopify SEO impacts of shorter product urls vs longer urls with collections

When the first project fails, sow again

Eric Davis

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Next: Shopify Dispatch Issue #244 - Shopify Reunite, Facebook Shops
Previous: Shopify Dispatch Issue #242 - New Shopify card reader in Canada, Black Friday now?
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.