Shopify Editions Summer 2022
Shopify's rolled up their past few months of releases along with some new ones into a magazine-style page called Editions Summer 2022.
It's worth a scan to see what might be relevant to your store, though the page is extremely hard to read. There are a few other summaries they published for merchants, POS, Shopify Plus merchants, developers, and investors/press.
Create Powerful Promotions by Combining Multiple Discounts on One Order
Benj Burke writes about Shopify's new multiple discounts feature that will eventually be available for all merchants.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Detecting customer defection with Customer Purchase Latency
Use Shopify's sales channels to find where loyal repeat customers are coming from
Make sure your customers want to be sent your email marketing
The core pain your Shopify store solves for customers