Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition

Shopify Collabs launches to help merchants connect with creators

Shopify's integrated their Dovetale acquisition into a rebranded app called Shopify Collabs. There's an additional list of changes from the old app to the new app.

Going Back to 2016

Kevin Hillstrom writes about how long-term customer acquisition strategies can take years to payoff.

That's why you should be experimenting with new strategies and never rely on only what's working now.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Making your Shopify store more profitable by focusing on 1-to-2 customer behavior

Ensure you're keeping your most loyal customers

The value of historic data

Optimizing your loyalty program using the average number of orders per customer

Eric Davis

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