Gross Margin Dollars
Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.
Merge customer profiles
After many years of requests by merchants, Shopify now allows customers to be merged.
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
My articles this week
Using Lifetime Value (LTV) as your retention metric for your Shopify store
Create a goal for each promotion
Finding the profitable sales channels in Shopify
New Customer Welcome checklist: start building loyalty from day 1