Shopify Dispatch Issue #401 - Email marketing, More customers are better

Issue #401 - May 31st, 2023

eCommerce Email Marketing: The Complete Guide

Patrick Rauland wrote a guide on how ecommerce stores can use email marketing.

Just remember, you don't have to jump right into automation. You can ease into it. As long as you're sending messages to customers over email, you can always expand the technical side as you go.

Customers > $$$

Kevin Hillstrom compares how it's better to get more repeat customers than more spending per customer

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

My articles this week

Market basket analysis for Shopify stores: increase sales with advanced merchandising data

Track customer behavior changes using RFM snapshots

Don't underestimate the power of an automated email report

Newly released: Focus reports sent to your email directly from Repeat Customer Insights

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.