Issue #401 - May 31st, 2023
eCommerce Email Marketing: The Complete Guide
Patrick Rauland wrote a guide on how ecommerce stores can use email marketing.
Just remember, you don't have to jump right into automation. You can ease into it. As long as you're sending messages to customers over email, you can always expand the technical side as you go.
Customers > $$$
Kevin Hillstrom compares how it's better to get more repeat customers than more spending per customer
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.
My articles this week
Market basket analysis for Shopify stores: increase sales with advanced merchandising data
Track customer behavior changes using RFM snapshots
Don't underestimate the power of an automated email report
Newly released: Focus reports sent to your email directly from Repeat Customer Insights