Issue #431 - December 27th, 2023
Have you ever watched a spider?
Ilana Davis writes about SEO spiders and why worrying them might be a waste of time.
Boxing Day
Kevin Hillstrom writes about how ecommerce stores are paying "taxes" to everyone now. Google tax, attribution tax, influencer tax...
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.
My articles this week
Almost time for resting, relaxing, and returns
Eric Davis