Shopify Dispatch Issue #64 - Science of sales, Quick email marketing

The Science of Sales: How to Move More Merchandise with Discounts

This article by Jessica Bianchi outlines how people behave to sales and discounts. You can use these strategies to create an offer that is both enticing for your customer and profitable for you.

The Quick Guide to Holiday Email Marketing Campaigns

There's always time left for a quick email campaign. This article gives you a few ideas you can add to your holiday email marketing campaigns.

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Quick Links

Use Holiday Gift Cards to Capture Last Minute Sales (shipstation.com)

Best Practices for Developing Shopify Themes (shopify.com)

5 Ecommerce Content Marketing Trends for 2017 (practicalecommerce.com)

3 Email Marketing Tips for Shopify Stores (shopstorm.com)

Year in Review: Take a Ride on the 2016 Ecommerce Time Machine (shopify.com)

Connecting to Shopify without an app (littlestreamsoftware.com)

For Success in Ecommerce, Figure Out the 'What?' (practicalecommerce.com)

The eCommerceFuel Podcast: The Art of Reaching Your Full Potential (ecommercefuel.com)

The Unofficial Shopify Podcast: Sell More with Email Autoresponders (unofficialshopifypodcast.com)

Thanks, I'll see you next week

Eric Davis

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Next: Shopify Dispatch Issue #65 - Consumer electronics, Drip integration
Previous: Shopify Dispatch Issue #63 - Shopify industry reports, Measure repeat customer revenue
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.