Shopify Dispatch Issue #7 - November 11th, 2015

Don't spread, focus

All too often people spread themselves too thin. Maybe they have 10 stores, when 2 would work better. Or 5,000 products, when only 4 are strong sellers. Nick Whitmore writes about how he approaches new ideas and focuses on one at a time.

Grow your blog, grow your customer base

Content marketing is a strong marketing channel to attract customers, both in the short-term and long-term. I've used it successfully for years and have seen it work very well for my clients. At the root of most content marketing is blogging, whether the blog is written words or just a container for something else like a YouTube video. In order to work though, you need to promote your blog too.

Get rid of manual processes in your Shopify store SPONSOR

Stop wasting your time performing manual processes over and over and over. Using a custom Shopify app, many manual processes can be replaced and automated.

Quick Links

Reputation Management a Process, not a Reaction (

5 Ways You Can Use Shopify Buy Buttons to Sell on Your Website or Blog (

SEO: How Google PageRank Works on an Ecommerce Site (

14 Attributes of the Perfect Business (

7 Tweaks to Increase Holiday Shopping Conversions (

Year-end Legal Checklist for Ecommerce Owners (

Speed Things Up: Designing a Fast Experience for Better Mobile UX (

Thanks, I'll see you next week

Eric Davis

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