Shopify Dispatch Issue #79 - Customer acquisition, Product review SEO

Overhauling Your Customer Acquisition Model

Taking an analytical approach to your customer acquisition is required as you scale and compete in different marketing channels. If you can't track sales back to the channel, you're going to be wasting your marketing budget.

Shopify Product Reviews App: case of the missing reviews

Recently Google made some algorithm updates that affected the product review search results for many online stores. Shopify's own Product Reviews app was hit pretty hard. This article outlines what happened and how to fix it.

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Quick Links

What is Product Branding and Why It's Essential in Retail (shopify.com)

Impatience won't help your Shopify store's SEO (littlestreamsoftware.com)

Shopify Unite 2017: Announcing Track Sessions (shopify.com)

3 Tips to Improve Your Shopify Store SEO (shopstorm.com)

SEO: How to Detect, Correct Duplicate Content Pages (practicalecommerce.com)

Designing Social Proof Into Your Ecommerce Website (shopify.com)

7 Signs You Need a New Ecommerce Site (practicalecommerce.com)

Deleting slow-moving inventory (practicalecommerce.com)

Stop Trying to Increase Your Conversion Rates (shopify.com)

Understanding HTTP Status Codes, for Ecommerce (practicalecommerce.com)

How you request for customer feedback can make you sound like a drone (littlestreamsoftware.com)

Using Product Content to Boost Conversions (practicalecommerce.com)

The Unofficial Shopify Podcast: Getting People Talking About Your Brand (Even if you're not an Influencer) (unofficialshopifypodcast.com)

Thanks, I'll see you next week

Eric Davis

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Next: Shopify Dispatch Issue #80 - Product launches, New app guidelines
Previous: Shopify Dispatch Issue #78 - Private flash sales, Simple rewards
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.