Shopify Dispatch Issue #96 - Black Friday health check, On-page SEO for ecommerce

Introducing the Black Friday - Cyber Monday Health Check

Tommy Walker over on the Shopify Plus blog has just released a guide to get ready for Black Friday/Cyber Monday. I've only scanned the report but it looks like there's some good recommendations in it, even for non-Plus stores

On-page SEO for eCommerce: How to optimize your online store

Bill Widmer has created a great guide for reviewing and optimizing your on-page SEO. I'm a bit sad he didn't mention JSON-LD for SEO instead of doing all that work with Google's Data Highlighter, but I'll let that slide.

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Quick Links

Amazon Prime Day 2017 Smashes Sales Record (

How Newegg and Amazon deal with items they can't keep in stock (

For Email Signups, Better to Use Double Opt-in or Single? (

Advantages of B2B Ecommerce (Infographic): Online Wholesale & B2B (

Inventory Management: Crucial Tools to Keep Your Products in Check (

9 Category Features that Boost Conversions (

5 Google Analytics Segments (and How to Use Them to Increase Revenue) (

Omni-Channel vs Multi-Channel: What is the Difference (

Retail Data: How and Why You Should Use Big Data for Your Store (

eCommerceFuel Podcast: 5 Takeaways from Amazon Boost 2017 (

The Unofficial Shopify Podcast: 4X Your Black Friday Emails with Segmentation (

Thanks, I'll see you next week

Eric Davis

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