Introducing the Black Friday – Cyber Monday Health Check
Tommy Walker over on the Shopify Plus blog has just released a guide to get ready for Black Friday/Cyber Monday. I’ve only scanned the report but it looks like there’s some good recommendations in it, even for non-Plus stores
On-page SEO for eCommerce: How to optimize your online store
Bill Widmer has created a great guide for reviewing and optimizing your on-page SEO. I’m a bit sad he didn’t mention JSON-LD for SEO instead of doing all that work with Google’s Data Highlighter, but I’ll let that slide.
Increase your sales by using Flair product badges to promote scarcity, social proof and urgency. You can have your first badge up in minutes.
Amazon Prime Day 2017 Smashes Sales Record (practicalecommerce.com)
How Newegg and Amazon deal with items they can’t keep in stock (burstcommerce.com)
For Email Signups, Better to Use Double Opt-in or Single? (practicalecommerce.com)
9 Category Features that Boost Conversions (practicalecommerce.com)
Omni-Channel vs Multi-Channel: What is the Difference (shopify.com)
eCommerceFuel Podcast: 5 Takeaways from Amazon Boost 2017 (ecommercefuel.com)
The Unofficial Shopify Podcast: 4X Your Black Friday Emails with Segmentation (unofficialshopifypodcast.com)
Thanks, I’ll see you next week
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