Shopify Dispatch Issue #96 – Black Friday health check, On-page SEO for ecommerce

Introducing the Black Friday – Cyber Monday Health Check

Tommy Walker over on the Shopify Plus blog has just released a guide to get ready for Black Friday/Cyber Monday. I’ve only scanned the report but it looks like there’s some good recommendations in it, even for non-Plus stores

On-page SEO for eCommerce: How to optimize your online store

Bill Widmer has created a great guide for reviewing and optimizing your on-page SEO. I’m a bit sad he didn’t mention JSON-LD for SEO instead of doing all that work with Google’s Data Highlighter, but I’ll let that slide.

Make more sales with Flair product badges

Increase your sales by using Flair product badges to promote scarcity, social proof and urgency. You can have your first badge up in minutes.

Quick Links

Amazon Prime Day 2017 Smashes Sales Record (practicalecommerce.com)

How Newegg and Amazon deal with items they can’t keep in stock (burstcommerce.com)

For Email Signups, Better to Use Double Opt-in or Single? (practicalecommerce.com)

Advantages of B2B Ecommerce (Infographic): Online Wholesale & B2B (shopify.com)

Inventory Management: Crucial Tools to Keep Your Products in Check (shopify.com)

9 Category Features that Boost Conversions (practicalecommerce.com)

5 Google Analytics Segments (and How to Use Them to Increase Revenue) (shopify.com)

Omni-Channel vs Multi-Channel: What is the Difference (shopify.com)

Retail Data: How and Why You Should Use Big Data for Your Store (shopify.com)

eCommerceFuel Podcast: 5 Takeaways from Amazon Boost 2017 (ecommercefuel.com)

The Unofficial Shopify Podcast: 4X Your Black Friday Emails with Segmentation (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

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