Agonizing over the next big decision

Last week I was talking to one of my business advisers about a feeling I had all week.

I’ve had some incredible growth this year (thanks to you and all of my customers). I want to continue the growth as long as it’s sustainable.

But something kept making me think I needed A Big Project to keep going.

There was this "need" to figure out what would "move the needle" and "disrupt the market" and other BS business buzzwords.

After talking to my advisor though, we came to the conclusion that A Big Project isn’t really required.

I don’t need a massive change to grow.

I don’t need to risk it all on something new.

What I was doing over the past 6 months has taken me this far.

There are no signs of it stopping.

And there’s still plenty of room in the channels I’m using.

In summary: I could keep doing what I’m doing, maybe doing a bit more, and keep growing.

An opportunity or two might come my way that could accelerate things but I don’t need to go out and search for them. I could just keep this sustainable pace, optimize and tweak things that need it, and everything will be fine.

Just realizing this lifted a large mental burden off my back. Now I don’t need to think of the next Great Thing.

I think a lot of this thinking comes from what I’ve been reading about the Theory of Constraints. Maybe I’ll have more to say on that later on.

My advice to you today:

If you’re feeling like you have to get a big win, ask yourself why. Do you really need it?

You might really need it. Maybe your store is new and just barely starting to walk. Or maybe something shifted against you and you need to prop things up before they collapse.

But maybe not. Maybe you’re feeling the "need" like I did, even though it wasn’t actually needed.

Just think about it.

Eric Davis

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