While Repeat Customer Insights includes a lot of metrics and reports, I've always tried to add advice and suggestions around your store's data. This is the Insights portion of the app name and advice that's bundled in a few of the reports.
Any app, even a spreadsheet can calculate most of the numbers.
It takes deeper understanding to give advice and recommendations on the numbers.
Last week I added a simple feature, but one that might become much more useful than I first thought.
The little tips are shown at the bottom of most pages and reports in the app randomly. They cycle through a number of tips so might see a new one every time you visit a page. They also are aware of the different reports so if you're looking at the Who Are Loyal report, you'll get tips around customer loyalty and detecting loyalty.
This initial launch includes 53 tips but the are easy for me to add more. In fact, as I was building them I had an idea based on my tip from last Thursday so I added that article's main idea as an App Tip:
My hope is that over-time these tips can become an easy way to get advice on how to use the reports Repeat Customer Insights provides and even help you learn new ways to use the app.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.