This winter I'm going to start some tomatoes and peppers indoors while it's too cold outside for them.
It'll be an experiment as last year it worked so-so (tomatoes were great, peppers and cucumbers didn't make it). If it works I could get a few weeks ahead of the season come spring.
Similarly, you can try to extend your selling season.
We've all seen stores doing that by offering Black Friday deals early. Some as early as October now.
You can also extend the season at the end. Keep selling and making offers through the end of the month and into January. Kwanzaa continues until January 1st. Businesses making end of the year purchases to adjust taxes. And holiday shoppers self-gifting and buying "I-forgot" gifts still.
Unlike starting seeds, you don't need new equipment to extend your selling season. You just need to plan a few more campaigns for the year and get them ready.
You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.
Directive: Customers still buy after Christmas so don't close up shop yet.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.