How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay.
It would be odd, cold-feeling, and you wouldn't feel welcome.
Yet many Shopify stores do exactly that with their online storefront.
They just show their products. No headlines. No copywriting. No content.
Then after a customer purchases (if they purchase), there's no email beyond the automatic order confirmations.
Out of the box most Shopify stores are very cold and transactional. You have to put work into your content and post-purchase communication.
It takes work but that work is what a lot of competitors ignore. That's an opportunity you can show up with your brand and shine.
Eric Davis
Is your customer acquisition spending too much?
If you're spending more to acquire a customer than they are worth, you're at risk of going out of business. Check how much you can expect your Average Customer.