Compare your cohort analysis to find customer behavior changes

One of the great benefits of a cohort analysis is that you can compare how time changes customer behavior.

When cohorts are month-based, like in Repeat Customer Insights, you can compare the vertical columns to see how customers behave after e.g. 1 month, 2 months, 6 months.

Example cohort analysis

That'll let you notice changes in revenue, AOV, or overall ordering behavior. When one is much higher or lower than the others, that's a good candidate for investigating deeper.

Use percentages and you can even compare busy to slow periods.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Customer analysis Cohort analysis

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