Compare your cohort analysis to find customer behavior changes

One of the great benefits of a cohort analysis is that you can compare how time changes customer behavior.

When cohorts are month-based, like in Repeat Customer Insights, you can compare the vertical columns to see how customers behave after e.g. 1 month, 2 months, 6 months.

Example cohort analysis

That'll let you notice changes in revenue, AOV, or overall ordering behavior. When one is much higher or lower than the others, that's a good candidate for investigating deeper.

Use percentages and you can even compare busy to slow periods.

Eric Davis

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

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Topics: Customer analysis Cohort analysis

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