Compare your cohort analysis to find customer behavior changes

One of the great benefits of a cohort analysis is that you can compare how time changes customer behavior.

When cohorts are month-based, like in Repeat Customer Insights, you can compare the vertical columns to see how customers behave after e.g. 1 month, 2 months, 6 months.

Example cohort analysis

That'll let you notice changes in revenue, AOV, or overall ordering behavior. When one is much higher or lower than the others, that's a good candidate for investigating deeper.

Use percentages and you can even compare busy to slow periods.

Eric Davis

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

Learn more

Topics: Customer analysis Cohort analysis

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