Repeat customers are key to building a long-term business.
Without them you're constantly at the beck and call of the platforms to feed you new customers. Hoping those platforms don't change the rules and cut-off your new customer flow (and thus your entire business).
That's why getting that one-time customer to make a second purchase is such a big deal. It's the turning point of their relationship with you. Get them to buy a second time and you might get a third, fourth, fifth...
Receiving that second purchase can be difficult but luckily, there are a lot of options to try. It's a ripe field for experimentation to see what works best.
I'm a fan of New Customer Welcome campaigns as they can act as the foundation for a lot more options and are so cheap to operate they might as well be free.
But things like loyalty programs, remarketing, and many others can work too.
The 1-to-2 Customers report in Repeat Customer Insights also goes into more detail about what your store's specific numbers are saying and how you should approach these customers.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.